Redefining Rare Earths.
Rethinking the Future.

Through direct recycling, we extract used magnets, purify them through mechanochemical treatments, and reuse them to produce new recycled NdFeB alloys — ready for industrial use.

Speak to an expert Recycle with us

We recover and
protect what matters.

From waste to new magnets. We reclaim NdFeB permanent magnets from end-of-life motors and electronics, refine them through our proprietary process, and return them to manufacturers as high quality magnets. Our approach is clean, fully circular, and built for industrial scale.

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At the core of the green industrial revolution.

Turning waste into value starts now.

By 2040, the NdFeB magnet market is projected to reach a staggering $40 billion in value, driven by the growing global demand for electric vehicles, renewable energy technologies, and high-performance electronics. As industries increasingly shift toward sustainable and energy-efficient solutions making them a critical component in the future of green innovation and circular manufacturing.

Values
Proposition

We're closing Europe's magnet loop by transforming e-waste into premium magnets through breakthrough recycling technology. RarEarth is turning old motors and electronics into high-performance magnets entirely within Europe. Our patented process delivers virgin-grade quality with dramatically lower environmental impact, supporting the clean energy transition while building supply chain resilience. Partner with us to share the story of European innovation solving a global resource challenge.

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“Partnering with RarEarth helps you meet EU sustainability goals. Our traceable, circular process ensures your e-waste is transformed into certified materials — not landfilled.”

Gianluca

CTO & Co-Founder

“RarEarth magnets are customizable in size, geometry, and magnetic properties, perfect for automotive, sensor tech, renewables, and electronics. With over 80% recycled content, they also enhance your sustainability profile.”

Jacopo

CFO

“RarEarth is building one of Europe's first supply chains for recycled NdFeB magnets, starting with polymer-bonded production in 2026 and sintered magnets by 2028.”

Gianluca

CTO & Co-Founder

“RarEarth's unique chemical technology enable direct reuse in new production — with unmatched purity and efficiency.”

Enrico

CEO & Co-Founder

“Our recycled magnets cut CO2 emissions by 76% compared to traditional magnets — from 25 kg CO2-eq/kg to just 5.9 kg. Water use is also reduced by up to 90%, supporting true circular economy goals.”

Davide

Process Manager

“RarEarth offers a European-based alternative to overseas suppliers, with faster delivery, lower logistics and risk management costs. Our streamlined supply chain ensures stable availability without delays or disruption from geopolitical tensions.”

Enrico

CEO & Co-Founder

“We collaborate directly with WEEE suppliers, micro-mobility firms, and companies to recover and up cycle e-waste from motors, HDDs, and electronics. Our partners gain priority access to recycled materials and contribute to closing Europe's rare earth loop.”

Enrico

CEO & Co-Founder

Applications of Rarearth
Across Industries

As demand for clean technologies grows, recycled rare earths reduce the need for new mining and help preserve natural resources. By reusing materials from end-of-life products, we lower environmental impact and support a more sustainable, circular supply chain.

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(01)

Electric Vehicles

Rare earth magnets in traction motors boost the range and efficiency of electric vehicles.

Electric Vehicles

(02)

Drones & Robotics

Rare earths enable precision and efficiency powering compact motors, sensors, and advanced motion systems.

Drones & Robotics

(03)

MRI Machines

Rare earth magnets are used to power these important medical imaging devices.

MRI Machines

(04)

Wind Turbines

Wind turbine generators often use rare earth magnets to increase durability and performance.

Wind Turbines

(05)

HDD & Audio Devices

Rare earths enable the miniaturization of components and boost performance in HDDs and audio devices, making them smaller, faster, and more efficient.

HDD & Audio Devices

Step-by-Step Through
Our Circular Process

Follow the sequence to see our circular magnet journey in action:
we collect NdFeB magnets for w-waste, liberate and purify the rare-earth alloys, and remanufacture them into high-performance components ready for new devices. Each frame reveals a decisive step that cuts waste, conserves critical materials, and keeps powerful magnets working for the planet, again and again.

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Magnet is retrieved

Through mechanical and chemical processes, we dismantle and purify the retrieved magnets, obtaining pure secondary raw material ready for the production of new recycled magnetic alloy.

(01)

Automated disassembly

We begin with end-of-life electric motors and electronics. Performing semi-automated disassembly, isolating magnet-containing components six times faster than manual methods.

(02)

Thermal magnetic deactivation

Next, the components undergo controlled heating to demagnetize. This step prepares the magnets for the chemical treatment.

(03)

Selective chemical purification

Our patented dual-process removes all the impurity that hinder reuse ensuring pure NdFeB alloy, ready for direct reuse.

(04)

Magnets pulverization

The purified material is transformed into fine magnetic powder, optimized for new magnet production.

(05)

Recycled magnet

Using an innovative and energy-efficient process, we produce high-quality magnets with excellent performance and recyclability.

(06)

Partners
Distribution

We're not just recycling, we're revolutionizing how industries perceive and utilize rare earth materials.

FAQ
Questions

By recycling them, we reduce environmental impact, lower dependence on mining, and recover valuable materials that would otherwise be lost.

RarEarth magnets are made from recycled rare earth elements, offering the same strength and reliability as newly mined magnets. What sets them apart is their significantly lower environmental impact — they reduce the need for intensive mining, cut carbon emissions, and minimize waste. Despite being recycled, their performance remains uncompromised, making them a sustainable yet powerful alternative. And importantly, they're produced entirely in Europe, ensuring quality, traceability, and shorter supply chains.

Yes! Our tech restores magnets to high-grade performance. That means top-tier strength, reliability, and custom specs for every use.

Whether you're a tech company, recycler, e-mobility fleet, or OEM, we build tailored partnerships to recover your e-waste and supply recycled magnets.

Because every motor matters. Recycling rare earths helps cut CO2 emissions by 76%, reduces reliance on imports, and keeps valuable materials in the EU.

Because we're not at the mercy of global politics. RarEarth magnets are made in Europe — no delays, no trade wars, just steady supply.

No worries here. Our recycled magnets are locally sourced and produced, meaning no reliance on risky foreign supply chains.